SCROLL
Property technology company driving digital acquisition and closing of preconstruction real estate buyers, across several markets.
Reagan Zuzarte
HI, I'M REAGAN
Growth Marketer & Technologist
ABOUT
Accelerating digital growth.
I believe data can predict. Not always. Not forever. But if collected, transformed and interpreted without bias, it’s usually possible to see around the corners. That belief has underpinned almost everything I’ve done to date in my career. (My favourite part? Infecting others with this contagious belief and letting transparency drive the mission.)
ACHIEVEMENTS
Results-driven
Some numbers:
$750M
Revenue Driven
12+
Sectors
$150M
Ad Spend Managed
17
Years
SKILLSET
What I do.
Some key roles
Team Building
Build and scale teams to drive revenue contribution via various digital marketing channels, primarily paid but inevitably also covering SEO, email marketing, content marketing, social media, and influencer marketing.
Growth
Lead multi-variate experimentation via to achieve benchmarks and incremental gains on brand positioning and cost per acquisition. Top, middle, and bottom funnel attribution models to drive positive ROI/MER/ROMI. A rhythm and culture of continual iteration with transparency across teams and to the C-level.
Business Cases
Over a thousand pitches ranging from the super formal to the hyper creative. Data-driven business cases to help clients' achieve growth financing. Investor and VC pitches for assumption based financial models (pre and post revenue).
Product
Served in various functions as a part of Product team, spanning Information Architecture, User Interface, User Experience and Conversion Optimization roles.
CAREER
Experience
Track record.
Senara.ai
2022 - Present
Founder / CEO
GenWell
2023 - present
Digital Growth
Spearheading the digital growth of Canada's Human Connection Movement.
Triangles.ai
2015-2022
Founder / CEO
Performance advertising company optimizing paid media at scale, driving high velocity revenue contribution and growth.
Canadian Marketing Association
2017 - 2022
Chair / Advisor
CMA Advertising Technology group monitors major changes including industry and government-led developments, shaping the digital advertising ecosystem, advises on the CMA's positions and activities in response to these developments, and develop responses to industry and government proposals as appropriate.
Current members include senior leaders from: Google, Snap, Quantcast, DoubleVerify, HSBC, Rogers, BMO, Snap, and Walmart.
(former Chair of CMA - Media Council)
adPioneers
2009-2014
Founder
Production focused full-service agency, developing web and mobile experiences for clients ranging from startups to large enterprise.
Various
2005-2009
Affiliate Marketer
Super affiliate driving multi-tiered conversion programs for hundreds of brands globally.
CLIENTS
Some Clients
THOUGHT LEADERSHIP
Contributions:
As a part of Canadian Marketing Association:
- Comments on Privacy, Social Media Platform effects, Regulation (2020)
- Comments on regulatory framework for Elections Canada (2020)
- Comments to ISED on regulation of AI as it relates to PIPEDA (2020)
- Comments on Bill C-11 (2021)
- Investors Group: Marketing Town Hall (Feb, 2021)
- CMA Martech: Covid-19 x AdTech (July, 2020)
- CMA Insights: Growth Hacking for ROI (Jan, 2019)
- CMA Media: Growth Hacking for Creativity: Art x Science (Mar, 2019)
- DX3: Data Driven = True ROI (Keynote) (2017)
- WTF is Digital Strategy (2016)
- FUNNEL FUNDAMENTALS
- SEEKING TRUE ROI
- CONSUMER JOURNEY MATH
- GROWTH HACKING FOR CREATIVITY: A BLUEPRINT
TECHNOLOGY
Tech Stack Familiarity
Some of the tools of the trade
Martech
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Facebook Business Manager
- HubSpot Marketing Hub
- Mailchimp
- Salesforce Marketing Cloud
- Marketo
- WordPress
- Shopify
- SEMrush
- Moz Pro
- Hootsuite
- Buffer
- Sprout Social
- Adobe Experience Cloud
- Ahrefs
Optimization
- Segment
- Mixpanel
- Snowflake
- PopSQL
- Adjust
- Stripo
- Algolia
- Amplitude
- Optimizely
- Crazy Egg
- Unbounce
Data Viz
- Tableau
- Power BI
- Google Data Studio / Looker
- D3.js
- QlikView/Qlik Sense
- Plotly
- Datawrapper
- Visme
ML / AI
- TensorFlow
- PyTorch
- scikit-learn
- Amazon SageMaker
- Google Cloud AI
- Databricks
- BigML
CHARITY
Giving back
Since its inception, I’ve had the pleasure of being involved with Artbound – a foundation that leverages the arts to inspire giving.
As co-director for the better part of the last decade, I’m immensely proud of this scrappy volunteer-run organization’s outsized impact on the world (click through to see more details).
Kenya (2011)
Kenya (2011)
In its first year, Team Artbound fundraised for and travelled to Kenya to build and support The Kisaruni All Girls’ High School and Community Centre.
India (2013)
India (2013)
In Rajasthan, India, the Artbound project supported clean water, sanitation, healthcare & alternative income programs as well as a community centre providing academic & arts education.
Guatemala (2015)
Guatemala (2015)
Team Artbound fundraised for and visited communities in rural Guatemala, connecting, learning and providing beds to the region’s poorest families and orphanages while also supporting the building of the Backyard School.
Nicaragua (2017 & 2018)
Nicaragua (2017 & 2018)
In 2017, two new classrooms were added to the high school project in Chinendega, Nicaragua as well as the inception of after school art, dance and music programs for the entire community.
In 2018, the team returned, purchasing a new school bus, and supplying a school roof and sanitation stations, all while enabling art and Music programs to continue.
Haiti (2018)
Haiti (2018)
Schools in Northern Haiti were graced with Mr. Doussett, the region’s newest music teacher. A goat campaign supporting alternative income projects was created, fully funding a new school with 4 classrooms as a result.
PHILOSOPHY
Some of my
favourite quotes
"AI is not just about solving complex problems; it's about amplifying human creativity and potential. "
Max Tegmark
Physicist & Machine Learning Researcher
"Play long-term games with long-term people"
Naval Ravikant
Entrepreneur & Investor
"Progress is impossible without change, and those who cannot change their minds cannot change anything."
George Bernard Shaw
Playright & Activist
CONTACT
Get in touch.
Fill out the form to send me an email.